Google Review Request Email Templates (Copy-Paste Ready)

An email review request gets a higher read rate than most marketing emails because it arrives after a transaction, the customer already knows you. These 10 templates are ready to copy and adapt. Each one follows Google's review policies (no incentives, no gating) and is formatted for the specific timing and context where it works best.

Before you use these: timing and compliance rules

Before the templates, three rules that apply to all of them:

1. Send within 48 hours of the visit or completed service. Review rates drop sharply after 72 hours.
2. Use a direct link to your Google review form. Not your homepage, not a landing page, the actual review form. Use our free review link generator to create yours in 30 seconds.
3. Send to every customer, not just the happy ones. Filtering who gets a review request based on their satisfaction level is called "review gating" and violates Google's policy.

Template 1: Short and direct (general use)

Subject: Quick question about your recent visit

Hi [Name],

Thanks for coming in, we really appreciate your business.

If you have 60 seconds, we'd love a Google review. It genuinely helps our small business get found by new customers.

[Leave a Google review →]

Thank you,
[Your name], [Business name]

Template 2: After a service appointment

Subject: How did your [service type] go?

Hi [Name],

We hope your [cleaning / dental visit / auto service / etc.] went well today. If you have a moment, a Google review would mean a lot to us, it helps other customers find us and trust us before they book.

It takes about 60 seconds: [Review us on Google →]

Thanks,
[Business name]

Template 3: After a purchase (product or retail)

Subject: Thanks for your order, a quick request

Hi [Name],

Your order from [Business name] is confirmed. We wanted to say thank you for supporting us.

Once you've had a chance to try [product/service], we'd be grateful if you'd share your experience on Google. It helps other shoppers make confident decisions.

[Leave a review →]

[Your name]

Template 4: Post-project (contractors, home services)

Subject: The [project] is done, one last thing

Hi [Name],

It was great working on [your kitchen / roof / landscaping / etc.] for you. We hope you're happy with how it turned out.

If you're satisfied with the work, we'd really appreciate a quick Google review, it's one of the most helpful things you can do for a small contracting business.

[Review [Business name] on Google →]

Thanks for trusting us with the project,
[Your name]

Template 5: Restaurant or hospitality follow-up

Subject: Hope you enjoyed your visit to [Business name]

Hi [Name],

Thanks for dining with us recently. We'd love to hear what you thought, a quick Google review helps us improve and helps other diners find us.

[Share your experience on Google →]

Hope to see you again soon,
The team at [Business name]

Template 6: Follow-up (if no response to first email)

Subject: One follow-up from [Business name]

Hi [Name],

We sent a short note last week asking if you'd be willing to leave us a Google review. No pressure at all, just wanted to follow up once in case it got buried.

If you have 60 seconds and were happy with [your experience/the work/your visit], a review would mean a lot: [Leave a review →]

Thank you either way,
[Business name]

Send a follow-up no earlier than 5 days after the first email. Send it once only.

Template 7: Medical or professional services

Subject: We'd appreciate your feedback

Hi [Name],

Thank you for choosing [Practice/Firm name]. We're always working to improve the experience for our patients/clients.

If you're comfortable doing so, a brief Google review helps others find us and gives us useful feedback.

[Leave a review →]

Thank you,
[Your name]

Note for medical practices: Do not reference the patient's treatment, diagnosis, or reason for visit in the email. Keep the message generic to avoid HIPAA concerns.

Template 8: High-ticket service (real estate, legal, financial)

Subject: Thank you for working with us on [property/matter]

Hi [Name],

It was a pleasure helping you with [the sale / your case / your financial plan]. We hope the outcome met your expectations.

If you'd be willing to share a few words about your experience on Google, it would help future clients feel confident reaching out. There's no obligation, and it takes about two minutes.

[Leave a Google review →]

Thank you again,
[Your name]

Template 9: SMS-style short email (mobile-first)

Subject: Quick thank you from [Business name]

Hi [Name], thanks for visiting [Business name]. If you enjoyed the experience, a Google review takes 60 seconds and helps us a lot: [link]

No pressure either way. Thanks, [Your name]

This one reads like a personal note and works well for businesses where you have a direct relationship with the customer.

Template 10: Annual follow-up (for ongoing clients)

Subject: You've been a client for [X], a quick request

Hi [Name],

You've been with [Business name] for [X months/years] now, and we genuinely appreciate your loyalty.

We've never asked before, but if you'd be willing to share a quick Google review, even just a sentence or two about what keeps you coming back, it would mean the world to us.

[Leave a review →]

Thank you,
[Your name]

What not to include in review request emails

• Incentives of any kind, "Leave a review and get 10% off" violates Google's review policies
• A pre-screening question, asking how the experience was before showing the review link is review gating
• A request to only leave positive reviews, "if you had a good experience" is gating in tone, even if not explicit
• Pressure or urgency language, "We need reviews ASAP" will lose goodwill fast

Email vs SMS for review requests

Email open rates for review requests typically run 20–30%. SMS review requests, sent to the mobile number collected at the point of service, tend to convert significantly higher because the message arrives on the same device the customer uses to scan QR codes and navigate Google Maps. For most service businesses, SMS + email together outperforms either channel alone.

Read our SMS review request templates for ready-to-use text message versions of these same scenarios.

If you want to automate both channels, SMS and email, without managing the timing manually, see how to build a consistent review collection system.